OpenAI Just Killed Its Most Viral Product
How a $730B company looked at its most viral product and decided it wasn't worth saving.
You probably have a hunch about this AI pattern.
A new tool launches, it does something genuinely mind-blowing, everyone shares it, loses their mind over it, and then a few months later… You realize you forgot about it until you read it in the news.
Sora is the extreme case of this.
It’s the most impressive AI demo of 2025. One percent retention left aft…
