AI Doesn't Discriminate Against You. It Just Prefers Its Own Kind.

Before we start.

I was recently invited by Kylee Ingram, TV producer and founder of the Higher Business Series by Wizer, to join a conversation on leadership. Watch our episode on how AI shapes human behavior here.

---

You reviewed vendor applications for your next major project. Your AI helps you screen them - highlighting the “best” candidates, summarizing their features, maybe even ranking them for you.

However, something you don’t see was also part of the process… Your AI has a preference. Not for one with great client reviews or one with a pretty presentation, nothing adheres to your selection criteria.

But, for other AIs.

Your AI will go with the application written by another AI.

I briefly mentioned this topic and their study a few weeks back. However, I didn't have the chance to speak with the first author until this week.

So I spoke with Walter Laurito. He and his team discovered something that should concern every leader like you who might already be using AI for decision-making. Whether your AI is integrated as part of the process or product, or even if you just use a chatbot to help you with something seemingly harmless on a day-to-day basis.

They found that…

When AIs evaluate content, they choose AI-written material 60-95% of the time over human-written ones.

I am keen on sharing the interview transcript with you that will answer the following questions:

1. What happens when AI favors AI content?

2. Is this already happening in the real world? I guess you’d like to know if this is theoretical or affecting you right now.

3. Why would AI prefer AI-written content? The mechanism matters. So you know what to look out for. I’ll help you grasp the depth of the problem.

4. Can we solve this, or are we stuck with it? Laurito’s candid response about technical solutions comment show both the challenge and potential paths forward.

Though this isn’t enough.

Because I understand the real questions you are wrestling with: “How do I know if my competitors are gaming this bias?”; “How do I avoid a chokehold by my frontline AI gatekeeper?”; “How do I use it to my advantage when I’m the applicant?”… and more.

In the end, I’ll show you how to audit your own AI process (even if you only use chatbots) and protect your competitive edge in an upcoming AI-filtered world.

Shall we?